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This is the number one confusion in business. Margin is your profit expressed as a percentage of the final selling price. Markup is your profit expressed as a percentage of your cost. For example, if it costs you $50 to make a product and you sell it for $100, your profit is $50. Your margin is 50% (profit is half the selling price), but your Markup is 100% (you added 100% of the original cost).
Mathematically, it is impossible to have a 100% profit margin unless your product cost exactly $0.00 to manufacture or acquire. Any product that has a cost greater than zero will take up a fraction of the final price, so the profit margin will always be strictly less than 100%.
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